Environmental Impact of E-books

March 6th, 2009

Read an E-Book Week March 8-14

Do e-books reduce our carbon footprint?

Rainforest for ebook week

The concept of reading e-books seems like a no-brainer in terms of a cleaner environment. An e-reader can store over 200 books, magazines and newspapers in one small package. That’s a lot of trees that don’t get cut to produce reading material. There are those, however, who say “Not so fast. What about the plastics and energy used to build that e-reader.” We decided to challenge our assertion that e-books are better for the environment. It was quite the journey.

You see and hear the buzz words everywhere - carbon footprint, environmentally friendly and green. We’re encouraged to buy, use and dispose with the environment in mind. While it’s easy to recognize the negative impact of excess packaging and chemical content in many of the products we purchase, it’s not so easy when it comes to reading material. When we think of print books its easy to envision the pulp and paper industry chewing up trees and spitting out toxic waste. When we look at a digital reader, or a computer, it’s not so easy to see what goes into the manufacturing of the product. Here’s some things to keep in mind as we make our choice.

E-books are created electronically. No trees are cut to produce them. No ink is used to put the words on the page. No fossil fuel is used to run presses or power trucks to move them around the country. No storage facilities are heated to store boxes of books until they are shipped to bookstores.

E-books are delivered to the end user electronically. They are read electronically. They are disposed of with a push of a delete button, without ever taking up room in a landfill.

paper mill

Consider This:

  • It takes 12 trees to produce a ton of printing paper—24 trees for higher grade writing paper.*
  • A mature tree can produce as much oxygen in a season as 10 people inhale in a year.
  • Only 5% of the paper used in the book industry is recycled.
  • Up to 35% of books printed for consumers (down from nearly 60% several years ago) are never read. They are returned to the publisher and end up in landfills.
  • 71% of the world’s paper supply comes from natural forests, rather than tree farms**

So, things were looking up for e-books. Then Mark Linder started an interesting chat on his blog that pointed out a few new thoughts concerning the waste created and energy used to manufacture an e-book reader.

What needed to be done was a life-cycle assessment of paper books versus e-books and e-readers to see what impact their creation and reading had on the environment. Enter Greg Kozak, who did his master’s degree thesis on the subject. Greg took into consideration the impact from manufacture through distribution, use and disposal. He assessed energy consumption, raw materials, air and water pollution and waste disposal. He even considered ink, packaging, and solid waste during the life cycle of the product. His results proved that e-books were “greener” than print books.

Greg found that a paper book created 4 times the greenhouse gas emissions of an e-book reader and several times more ozone-depleting substances and chemicals associated with acid rain. Print books needed 3 times more raw materials and 78 times more water consumption than e-books.

Adherents to print books point to energy consumption to use e-book readers. E Ink, who produce e-book reader screens, have engineered a new screen that only refreshes when a page is turned, as opposed to older screens that constantly refresh. The result is a dramatic reduction in energy consumption.

What about print newspapers vs. e-versions of the same newspaper? In a study done by the University of California Berkeley, it was found that reading a newspaper electronically results in the release of 32-140 times less CO2, several orders of magnitude less nitrogen oxide, and SOx, and the use of 26-27 times less water.

reading e-books on cellphones

Given the evidence, it seems reading electronically is greener than reading on paper. We also have to take into consideration that many people already have devices that can read e-books. These include your PDA, your phone, your computer—even some music devices have screens large enough to read e-books. Sales of e-books have sky-rocketed in Japan since people began to download e-books onto their phones. They receive one chapter a day and read while they commute.

When considering your choice of reading material choose to read an e-book. But remember the environmental cost of needlessly recycling your e-book reader just to acquire the latest slick model.

* Conservatree—Trees Into Paper

** World Business Council for Sustainable Development

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“Call Me!”

February 6th, 2009

Manhattan Madam Kristin Davis’ Tell-all Book

The Manhattan Madam: Sex, Drugs, Scandal and Greed

Inside America’s Most Successful Prostitution Ring

Available on Mobile Phones Worldwide via Global Reader in Conjunction

With Official e-Book Release February 6, 2009

The Manhattan Madam, Kristin Davis, who captured national attention in early 2008 in the wake of the scandal surrounding New York Governor Eliot Spitzer’s resignation, tell-all book released February 6, The Manhattan Madam: Sex, Drugs, Scandal and Greed Inside America’s Most Successful Prostitution Ring, will launch a content partnership of hundreds of titles being announced by Hollan Publishing and MPS Mobile’s Global Reader. With the simultaneous release of this work on mobile and digital only, the two companies are setting precedent for a non-fiction, e-book release.  Not only does it allow immediate accessibility to the world market and the potential reach to an approximate 3.3 billion internet enabled mobile phones via the Global Reader international distribution network (wap.global-reader.com/go/madam), it also provides the opportunity for ongoing updates and contact between the author and reader.

As a special introductory promotion mobile users can text ManhattanMadam to 69302 which will provide them with a direct link to the content.

In conjunction with the release, a massive media campaign has been set for Kristin Davis with upcoming appearances beginning February 6 on Good Morning America, ABCNews.com, ABC Evening News, and  20/20; February 9 – Insider and Entertainment Tonight, Liberaland w/ Alan Colmes and February 10, Extra.  A complete schedule will be announced shortly.

Believed to have accumulated the largest “little black book” in the industry with more than 10,000 clients, the tell-all book includes: Intimate details of Kristin’s rise to fame and fortune in the sex industry and her subsequent downfall; the naughty exploits of powerful politicians, Wall Street bigwigs and Hollywood celebrities and insider information on the ultra-modern 21st century marketing tools Davis used to manage the multi-million dollar operations of the world’s oldest profession.

About MPS Mobile and Global Reader

Global Reader is available on over 75 Mobile Carriers worldwide in over 160 countries supporting material in a variety of languages, presenting print, audio and video content. You can receive it on any Internet enabled mobile device including the iPhone, Blackberry, Nokia, Samsung, Motorola and Sony Ericksson Smart phones as well as over 800 other devices worldwide. You can find it by going to wap.global-reader.com on your mobile device.

MPS Mobile is a wholly owned subsidiary of Macmillan Publishing Solutions (MPS). MPS has been in the business of providing a variety of publishing services to international publishing and media companies for over 30 years and has earned a strong reputation as a leader in the industry. MPS Mobile is our Global Platform and software solution enabling content providers to reach mobile phone audiences anywhere and everywhere in the world.

About Hollan Publishing

Started in the fall of 2006, Hollan is a partnership between Holly Schmidt and Allan Penn.  They joined forces to launch Hollan with the intention of creating books with an edge, whether it is visual, conceptual, or editorial.  All Hollan’s books are crafted with care, from the initial concept to the selection of projects, models, and locations for photography, to the editorial shaping of the text, through to the design of the covers and interiors, Hollan strives to make everything we see better, whether it is an image, chapter, or a cover design, and to produce leading books in every category they publish.

#  #  #

Contact for Kristin Davis and Hollan Publishing:
Dalyn Miller, dalyn@dalynmillerpr.com
617-504-6869

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Global Reader gets Jazzed!

February 3rd, 2009

MPS Mobile’s Global Reader Gets Jazzed!

Announces Major Content Partnership With

Savoy Label Group

50,000 Tracks to be Available on Mobile Phones Via the Global Reader Mobile Distribution Network at wap.global-reader.com

Toronto – MPS Mobile’s Global Reader, a worldwide mobile content distribution service, today announced a major content partnership with the Savoy Label Group, one of the leading jazz label groups in the world. As part of the agreement, 50,000 tracks from their prestigious group of labels, which includes Denon, Denon Classics & Jazz, Savoy Jazz and 429 Records will be accessible to music lovers on any Internet enabled mobile device they are currently using via the Global Reader international mobile distribution network.

Among the tracks to be available are from the historic Savoy Jazz recordings, featuring legendary artists Charlie Parker, Miles Davis, John Coltrane, Milt Jackson and The Modern Jazz Quartet as well as recent Savoy Jazz releases including Ravi Coltrane (the Grammy® nominated son of John).   As a special introductory promotion, mobile users can get a free download demonstration of the Dr. John/Eric Clapton track “Time For A Change” from their 2008 Grammy nominated 429 Records CD, City That Care Forgot, by either texting TIMECHANGE to 69302 to get a direct link or accessing wap.global-reader.com/go/timechange on their mobile browsers.  Pricing has been set at 99 cents per track.

Steven Vining, President of The Savoy Label Group notes,  “We are very excited about our partnership with MPS Global Reader.  With over 3.3 billion Internet-enabled mobile devices in existence worldwide, the potential market to hear music on mobile is enormous.  This represents a brave new world for us to bring our catalog to a platform consumers are increasingly using to get music.”

In commenting Global Reader’s Director of Sales Bob Kasher stated. “Partnering with the Savoy Label Group is a major step in achieving our goal to be the premiere content provider presenting jazz music on mobile.  We are thrilled about our association and look forward to bring their legendary catalog of music to Global Reader.”

About MPS Mobile and Global Reader

Global Reader is available on over 75 Mobile Carriers worldwide in over 160 countries supporting material in a variety of languages, presenting print, audio and video content. You can receive it on any Internet enabled mobile device including the iPhone, Blackberry, Nokia, Samsung, Motorola and Sony Ericksson Smart phones as well as over 800 other devices worldwide. You can find it by going to wap.global-reader.com on your mobile device.
MPS Mobile is a wholly owned subsidiary of Macmillan Publishing Solutions (MPS). MPS has been in the business of providing a variety of publishing services to international publishing and media companies for over 30 years and has earned a strong reputation as a leader in the industry. MPS Mobile is our Global Platform and software solution enabling content providers to reach mobile phone audiences anywhere and everywhere in the world.

About Savoy Label Group

The Savoy Label Group (SLG) is a leader in contemporary adult music and features not only the historic Savoy Jazz recordings but also those from Muse, Landmark, Denon, and the Denon Classics labels.  The Savoy Label Group is the North American unit of Columbia Music Entertainment (formerly Nippon Columbia), the oldest music company in Japan.  SLG is lead by Steve Vining and CME is headed by Chairman Strauss Zelnick, founder of Zelnick Media, which owns interests in and manages an array of media companies.

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Quotes in the news

November 29th, 2008
Billboard Opinion

Billboard Opinion

Think Global, Hear Local

The Increasingly Digital Music Business Needs To Break Down Borders

BY ROBERT KASHER

The mobile revolution has the potential to give music distributors a new lease on life—as only they have the resources, connections and marketing savvy to address the global market. Technology, not government, is pushing anew global agenda based on the opportunities presented by the digital world. And this needs to prompt us to build the infrastructure to make that potential a reality.

Digital technology lets us access anything, from Sa Ding Ding’s latest Chinese pop video to Iranian folk music and Ukrainian hip-hop. Jazz fans in Tokyo can keep up with the latest releases from their favorites in New York and Paris. Latin music has found a growing market in India as Indian music has in Brazil, all because music that previously was felt to be marginal now finds the interested on the Internet.

This lets previously isolated cultural communities expand dramatically. Armenian music, for example, is no longer trapped in its geographic base in the Caucasus and a few concentrated pockets of population around the world. It can reach the Armenian diaspora, a market four to five times larger than the local one. Likewise, Jay-Z fans in Dacca, Bangladesh, give his music a twist by mixing it with local beats and vocals.

Despite these advances that are reshaping the tastes of listeners around the world, we are burdened with a distribution and licensing system that remains locked into geography. Latin America still lacks a good digital and mobile distribution system in spite of the fact that mobile adoption there covers almost 98% of the population.

Aside from piracy, we also lack consistent international structures to handle the copyright and tax issues that a truly global marketplace would create. How can we address the first issue without a global consensus on the second?

We have structures in place in the international music community to address these issues. But when we look at providing “global” solutions, we invariably run through a series of international music divisions that are jealously guarding their turf. If we can’t break down the barriers within corporations, how can we address them across countries?

Conferences and conventions bring together the players who can solve these problems, but there are still too few forums for them to communicate. Since the Internet lets so many artists create global fan communities, promotion is far ahead of the law. By using viral marketing and social networking, artists are breaking out of the legal structures suited to the era of vinyl and establishing an ad hoc infrastructure for the digital world.

With rare exceptions, individual artists lack the clout and resources to adequately tap the opportunities that are opening for them. That’s where an industry long battered by technology should be able to make a stand for its survival-by opening itself to new ways of thinking that define the world not in the narrow terms of geographical territories but as an open series of communities that can transcend old boundaries.

Robert Kasher is founder/ leading  executive of the Global Reader service from MPS Mobile.

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MPS Mobile’s Global Reader Enters Christian Market With Titles From Tyndale House Publishers

November 18th, 2008
Left Behind Series among titles now available at wap.global-reader.com
MPS Mobile’s Global Reader, a worldwide mobile content distribution service announced today it has entered into a content partnership with Tyndale House Publishers.  Forty-six Tyndale House bestselling and popular titles are included in the agreement and now available via the Global Reader mobile distribution network, accessible to readers on any Internet enabled mobile device they are currently using.

Among the books is the mega-selling phenomenon the Left Behind Series by authors Tim LaHaye and Jerry B. Jenkins, titles by America’s #1 inspirational author Karen Kingsbury and N.Y. Times best-selling author Joel C. Rosenberg.   Additional titles include several bestselling products from The One Year Line™, including One Year Devotions for Men, One Year Devotions for Women, and the One Year Mini for Students. As a special introductory preview, mobile users can get a free excerpt from the Left Behind Series by accessing http://wap.global-reader.com/go/leftbehind on their mobile device and for Karen Kingsbury’s  current best-seller Sunset http://wap.global-reader.com/go/sunset.

In commenting on behalf of Tyndale House Publishers, Alan Huizenga, Director of Digital Publishing, said, “We are pleased to be working with MPS Mobile’s Global Reader in getting our products out to a whole new market.  Tyndale is excited about the opportunity to offer our titles to the millions of consumers using the emerging platform of mobile technology for information and entertainment.”

Further commenting:  Global Reader’s Director of Sales Bob Kasher stated. “We are excited to enter the Christian literary world with Tyndale House. With such prestigious titles, we continue our quest to become the leader of quality mobile content available to subscribers worldwide.”

About MPS Mobile and Global Reader

Global Reader is available on over 75 Mobile Carriers worldwide in over 160 countries supporting material in a variety of languages, presenting print, audio and video content. You can receive it on any Internet enabled mobile device including the iPhone, Blackberry, Nokia, Samsung, Motorola and Sony Ericksson Smart phones as well as over 800 other devices worldwide. You can find it by going to wap.global-reader.com on your mobile device.

MPS Mobile is a wholly owned subsidiary of Macmillan Publishing Solutions (MPS). MPS has been in the business of providing a variety of publishing services to international publishing and media companies for over 30 years and has earned a strong reputation as a leader in the industry. MPS Mobile is our Global Platform and software solution enabling content providers to reach mobile phone audiences anywhere and everywhere in the world.

About Tyndale House Publishers

Founded in 1962 by Dr. Kenneth N. Taylor as a means of publishing The Living Bible, Tyndale House publishes products that include many New York Times best sellers. Tyndale also publishes the Holy Bible, New Living Translation, and many other resources for individuals, churches, and families. Tyndale House Publishers is located in Carol Stream, Illinois, a western suburb of Chicago.

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Star Trek Books on Global Reader

October 13th, 2008

Simon & Schuster Titles Now Available On Mobile Phones Through MPS Mobile’s Global Reader

The Secret and Star Trek Series Among Hundreds of Titles

To Be Available at wap.global-reader.com

MPS Mobile’s Global Reader, a worldwide mobile content distribution service, today announced a major content partnership with Simon & Schuster.  As part of the agreement, more than five hundred of Simon & Schuster’s bestselling and popular titles are now available via the Global Reader mobile distribution network, accessible to readers on any Internet enabled mobile device they are currently using.

Among the titles available are the mega-selling phenomenon The Secret and books from the Star Trek series, the most successful franchise in publishing history.  As a special introductory promotion, mobile users can get free excerpts and a demonstration of the Global Reader service. Readers can text either The Secret or Star Trek Books to 22646 (+44 7786 203222 outside the U.S.A.) and get a direct link to this content, or access wap.global-reader.com on their mobile browsers. Additional titles available include works by Ernest Hemingway, bestselling series such as CSI: Crime Scene Investigation, Nancy Drew and Buffy the Vampire Slayer, teen classic Go Ask Alice, and Edgar Award winning author James Lee Burke’s The Tin Roof Blowdown. The full Simon & Schuster eBook catalog will be made available in the coming months.

Douglas Stambaugh, Executive Director, Business Development and Operations for Simon & Schuster Digital commented:  “We are very excited about our partnership with MPS Global Reader.  With over 3.3 billion Internet-enabled mobile devices in existence worldwide, the potential market for mobile reading is enormous.  This represents another great opportunity for us to bring our authors’ works to a platform consumers are increasingly using to get information and entertainment.”

In commenting Global Reader’s Director of Sales Bob Kasher stated. “We are thrilled to join with Simon & Shuster to present a strong list of popular titles on Global Reader.  This is truly the new frontier and partnering with such a giant of the literary world enables us to expand our selection of quality content”

About MPS Mobile and Global Reader

Global Reader is available on over 75 Mobile Carriers worldwide in over 160 countries supporting material in a variety of languages, presenting print, audio and video content. You can receive it on any Internet enabled mobile device including the iPhone, Blackberry, Nokia, Samsung, Motorola and Sony Ericksson Smart phones as well as over 800 other devices worldwide. You can find it by going to wap.global-reader.com on your mobile device.

MPS Mobile is a wholly owned subsidiary of Macmillan Publishing Solutions (MPS). MPS has been in the business of providing a variety of publishing services to international publishing and media companies for over 30 years and has earned a strong reputation as a leader in the industry. MPS Mobile is our Global Platform and software solution enabling content providers to reach mobile phone audiences anywhere and everywhere in the world.

About Simon & Schuster

Simon & Schuster, a part of the CBS Corporation, is a global leader in the field of general interest publishing, dedicated to providing the best in fiction and nonfiction for consumers of all ages, across all printed, electronic, and audio formats. Its divisions include Simon & Schuster Adult Publishing, Simon & Schuster Children’s Publishing, Simon & Schuster Audio, Simon & Schuster Digital, and international companies in Australia, Canada, and the United Kingdom. For more information, visit our website at www.simonsays.com.

CONTACTS:
For MPS Mobile Global Reader:
North America
Robert Kasher
+1 971-227-5825

U.S.
Sheryl Feuerstein
SFPR/EastWest Media
+1 310-821-5858

For Simon & Schuster:
Adam Rothberg
+1 212-698-1132

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